Back to insights listings

Secret savings at Christmas 

Many of us enjoy planning surprises for the people we love at Christmas, and it turns out we often save for them in secret, especially if we are a parent.  

Research shows nearly half of all parents have a secret savings account, or have had one before. That’s more than double the number of non-parents, and it gives an interesting glimpse into how families think about money, independence and little acts of kindness.   

Some parents keep a separate pot simply to feel more in control of their own finances and to maintain their independence. Others use it to tuck money away for more fun things like a birthday surprise or a holiday treat for their family. Men are more likely to do this, with around a third saving secretly for the joy of surprising someone, compared to just one in five women. 

For some, it’s about practical support, like helping with school trips or saving towards a family experience without worry. For others, it’s the fun of planning something behind the scenes and the joy of giving a surprise. 

With Christmas approaching, it’s easy to see the appeal. A hidden pot can help cover the cost of the extra stocking fillers, a day out, or the indulgence for a favourite festive treat.  

What’s striking is that these secret savings aren’t about secrecy in a negative sense. They’re about thoughtfulness, confidence and wanting to do something special without stretching the main household budget. And while every family handles money differently, keeping a small pot aside can be a simple way to feel prepared for the moments that matter. 

If reading this sparks an idea for your own quiet savings habit, it doesn’t need to be complicated. Even setting aside a small amount regularly can build into something meaningful, ready for the next surprise you want to create.